March 2023

moto case preview - Moto Watch

Moto Watch

CASE STUDY LAUNCHING THE ICONIC MOTO 360 GLOBALLY PROJECT THE PROJECT SUMMARY The iconic Moto 360 is one of the most known and famous smartwatches. The 1st  generation launched in 2014 and the 2nd generation launched in 2015. Motorola was preparing for the 3rd generation launch in 2019.  They were looking for a full-service agency […]

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scotty bg 1024x373 - Scotty Fishing

Scotty Fishing

CASE STUDY IMPLEMENTING A MARKETING  APPROACH AT SCOTTY PROJECT The Project SUMMARY Scotty is a 70 year old family-owned and operated Vancouver Island business producing industry leading fishing products. They are the market leader in the Pacific Northwest known for innovation, customer service and quality. Scotty performed well during the pandemic with strong sales but

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cooking school cover - Cooking School

Cooking School

CASE STUDY BUILDING A SUBSCRIPTION MODEL AND GROWING AN AUDIENCE FOR COOKING SCHOOL. PROJECT THE PROJECT SUMMARY Cooking School with the London Chef is a subscription based online cooking school. Chef Dan Hayes and Operations Manager Micayla Hayes are the founders of what was once a physical location in downtown Victoria. The London Chef had

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