moto case 300x54 - Moto Watch V2

CASE STUDY

LAUNCHING THE ICONIC MOTO 360 GLOBALLY

PROJECT

THE PROJECT

SUMMARY

The iconic Moto 360 is one of the most known and famous smartwatches. The 1st  generation launched in 2014 and the 2nd generation launched in 2015. Motorola was preparing for the 3rd generation launch in 2019. 


They were looking for a full-service agency partner to launch an integrated global marketing campaign. Our first task, write a global launch marketing strategy and plan in order to truly understand the industry, the business and the customer. From there we built a new Moto 360 website, designed and prepared a global advertising campaign, coordinated and ran the global launch event in London, England and brought the Moto 360 back to market around the world. 

SCOPE OF WORK

  • RESEARCH & STRATEGY
  • MESSAGING
  • UX/UI DESIGN
  • GLOBAL CAMPAIGNS
  • SOCIAL CHANNELS

We devised a digitally-driven campaign strategy for Motorola’s Moto 360 launch.

 

Our focus was on promoting the smartwatch’s connectivity features. Our tasks included ad design, copywriting, media planning and buying, implementation, optimization, and campaign reporting.

 

The London launch event coincided with the global campaign rollout in October 2019 and took place at Beat, an underground club in London. The Moto 360 launched on time, with over 100 guests and 35 press in attendance. We handled the launch strategy, alignment with Motorola Senior Management, planning, implementation, and reporting.

future you moto360 1024x1024 - Moto Watch V2
Moto360 BlackFriday SAVE 1024x1024 - Moto Watch V2
Screenshot 2023 04 03 at 1.44.39 PM 1024x1024 - Moto Watch V2
Screenshot 2023 04 03 at 1.45.19 PM 1024x1024 - Moto Watch V2

We devised a digitally-driven campaign strategy for Motorola’s Moto 360 launch. Our focus was on promoting the smartwatch’s connectivity features.

Our tasks included ad design, copywriting, media planning and buying, implementation, optimization, and campaign reporting.

The London launch event coincided with the global campaign rollout in October 2019 and took place at Beat, an underground club in London.

The Moto 360 launched on time, with over 100 guests and 35 press in attendance. We handled the launch strategy, alignment with Motorola Senior Management, planning, implementation, and reporting.

future you moto360 1024x1024 - Moto Watch V2
Moto360 BlackFriday SAVE 1024x1024 - Moto Watch V2
Screenshot 2023 04 03 at 1.44.39 PM 1024x1024 - Moto Watch V2
Screenshot 2023 04 03 at 1.45.19 PM 1024x1024 - Moto Watch V2

The new Moto 360 website features premium creative content and interactive elements to engage visitors and boost sales.

 

It utilizes parallax scrolling effects and interactive features, such as clickable highlighted areas and the Google Animated feature.

moto web2 1024x1024 - Moto Watch V2
moto web1 1024x1024 - Moto Watch V2

OUR PARTNERSHIP GOES BEYOND ADVERTISING

RESULTS

24,000+

AVG. WEBSITE VISITORS MONTHLY

  • Launched in the  US, Canada, UK, Germany, Italy, France, and Spain.
  • Create new Facebook and Instagram channels and built organic following to 65k and 6.5k respectively.
  • 400+ media placements across 75+ countries.
  • 24,000 avg. monthly visitors and a 30% conversion to ecommerce page. 
  • 5,948 new newsletter subscribers.

RESULTS

The integrated global marketing campaign launched in October 2019. With a flawless rollout the brand received incredible press coverage and we were able to convert 30% of visitors to the ecommerce page.

 

M1 is the f%&#% best! They are all so cool and awesome and fun and great and nice. 11/10 would recommend.


Purica CEO
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