Palli Logo no text 300x56 - Palli V2

CASE STUDY

BUILDING A BRAND FROM NAME TO LOGO TO WEBSITE TO LAUNCH

PROJECT

THE PROJECT

SUMMARY

Palli Palli Paddle Board Rentals is family-owned operating in Victoria safely getting the community onto the water and into nature since 2015. With the largest fleet of paddle boards in Victoria, they deliver to 20 beautiful waterways on Southern Vancouver Island and on the Sunshine Coast. They also manufacture and sell their own boards!

 

Palli Palli came to M1 Agency to help them evolve their brand with a new name and a full rebranding. In addition, we designed and developed a new website, customized their online booking system and wrote a marketing strategy and campaign to launch their new brand! All supported by Marketing Automation – Momentum.

SCOPE OF WORK

  • RESEARCH & STRATEGY
  • Brand Identity & MESSAGING
  • UX/UI DESIGN
  • WEBSITE DEVELOPMENT
  • VIDEO PRODUCTION
  • CAMPAIGNS

We worked with Palli Palli Mobile Paddle Board Rentals, utilizing our creativity to design a brand that captures their adventurous spirit.

 

We developed the name, logo, and brand identity, including typeface, colors, and framework.

 

We maintained consistent branding for Palli Palli Mobile Paddle Board Rentals across all customer touch-points, including their website, car wraps, board designs, brochures, collateral, email marketing, and social media management.

 

With all the brand elements, collateral and website in place our next priority was to launch this new brand and run campaigns to build awareness and drive rental and board sales.

palli logo concepts 1024x1024 - Palli V2
palli branding 1024x1024 - Palli V2
WINNER Palli Daze of May 1024x1024 - Palli V2
billboard 1024x1024 - Palli V2
storefront sigange - Palli V2
palli car 1024x1024 - Palli V2
Black Friday Palli - Palli V2

We worked with Palli Palli Mobile Paddle Board Rentals, utilizing our creativity to design a brand that captures their adventurous spirit.

We developed the name, logo, and brand identity, including typeface, colors, and framework.

We maintained consistent branding for Palli Palli Mobile Paddle Board Rentals across all customer touch-points, including their website, car wraps, board designs, brochures, collateral, email marketing, and social media management.

With all the brand elements, collateral and website in place our next priority was to launch this new brand and run campaigns to build awareness and drive rental and board sales.

palli branding 1024x1024 - Palli V2
palli logo concepts 1024x1024 - Palli V2
billboard 1024x1024 - Palli V2
palli car 1024x1024 - Palli V2
storefront sigange - Palli V2
WINNER Palli Daze of May 1024x1024 - Palli V2
Black Friday Palli - Palli V2
Purica Mushroom Ad 1x1roberta 2 - Palli V2
AD2 1x1 easter 2024 - Palli V2

Harnessing the power of video, we collaborated with PURICA to create captivating video content for their advertising campaigns, website, and social channels.



Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths.

 

Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC), effectively promoting PURICA’s mushroom products and their new sleep support product.

OUR PARTNERSHIP GOES BEYOND ADVERTISING

As part of the branding project, we designed and developed Palli Palli Mobile Paddle Board Rentals’ new website, implementing modern UI/UX practices and seamlessly integrating their booking system.

 

The website effectively showcases the Palli brand, offers a smooth online booking experience, and serves as an ecommerce platform for board sales.

Laptop Palli 1024x1024 - Palli V2
palli shop 1024x1024 - Palli V2
RESULTS

3x

REVENUE GROWTH

  • Branding – new name, new logo, new brand – delivered on time.
  • Website – new website and online booking system – delivered on time
  • Campaigns – delivered 12 campaigns
  • Leads – generated 4,500 leads

RESULTS

We delivered their new name, new logo, new website and new online booking system on time and ready for the paddle board season. We launched the brand and the new campaign over the summer of 2021. Palli had 3x sales growth year on year. Our partnership with Palli continues.

 

M1 has been instrumental in helping Palli rebrand and message our services. Highly recommended!”


Marc Helman
Palli CEO