scotty logo case 300x79 - Scotty Fishing V2

CASE STUDY

IMPLEMENTING A MARKETING APPROACH AT SCOTTY

PROJECT

The Project

SUMMARY

Scotty is a 70 year old family-owned and operated Vancouver Island business producing industry leading fishing products. They are the market leader in the Pacific Northwest known for innovation, customer service and quality.

 

Scotty performed well during the pandemic with strong sales but as the pandemic waned they knew they needed to focus on marketing and look to grow in new markets. They were looking for a full-service agency to help them promote their 70th Anniversary, modernize their website, build e-commerce capabilities and grow their business in new markets. All supported by Marketing Automation – Momentum.

SCOPE OF WORK

  • UX/UI DESIGN
  • WEBSITE
  • MOTION GRAPHICS
  • CAMPAIGNS
  • Marketing Automation

For Scotty’s 70th anniversary, we designed and launched a dedicated microsite.

 

Our campaign utilized Meta and engaging assets to drive traffic and offer prospects a chance to win prizes.

campaign scotty 1 1024x1024 - Scotty Fishing V2
scotty ad1 1024x1024 - Scotty Fishing V2
Purica Mushroom Ad 1x1 1 - Scotty Fishing V2
Purica Mushroom Ad 1x1 2 1024x1024 - Scotty Fishing V2
purica campaign4 - Scotty Fishing V2

For Scotty’s 70th anniversary, we designed and launched a dedicated microsite.

Our campaign utilized Meta and engaging assets to drive traffic and offer prospects a chance to win prizes.

needs content

needs content

campaign scotty 1 1024x1024 - Scotty Fishing V2
scotty ad1 1024x1024 - Scotty Fishing V2
1x1 Purica BF static - Scotty Fishing V2
Purica immune7 pills - Scotty Fishing V2
Purica Mushroom Ad 1x1 2 1024x1024 - Scotty Fishing V2
1x1 purica FIRST BUY 1a - Scotty Fishing V2
Purica Mushroom Ad 1x1roberta 2 - Scotty Fishing V2
AD2 1x1 easter 2024 - Scotty Fishing V2

Harnessing the power of video, we collaborated with PURICA to create captivating video content for their advertising campaigns, website, and social channels.



Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths.

 

Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC), effectively promoting PURICA’s mushroom products and their new sleep support product.

OUR PARTNERSHIP GOES BEYOND ADVERTISING

We revamped the outdated Scotty website to create a more compelling and immersive storytelling experience.

 

Our redesign included category and product pages, effectively capturing the essence of the Scotty brand and enhancing user experience.

mobile scotty 2 1024x1024 - Scotty Fishing V2
web0scotty 1 1024x1024 - Scotty Fishing V2
RESULTS

The RESULTS

We partnered closely with the Scotty team and built a new 70th Anniversary micro-site, prepared and launched the 70th giveaway (North America scope) as well as designing and developing their new website. Our partnership with Scotty continues.

30,000+

NEW LEADS GENERATED

  • Gained 30,167 giveaway entries (email addresses) with an investment of $5,000 at $0.19 per lead.
  • Drove ad impressions of 1,044,918, reach of 333,358 and engagement of 23,348.
  • New design, new product landing pages and 500 product pages.

 

M1 is the f%&#% best! They are all so cool and awesome and fun and great and nice. 11/10 would recommend.


Purica CEO
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