sms logo 300x106 - St. Margaret’s School V2

CASE STUDY

FILLING THE ENROLMENT PIPELINE AT ST. MARGARET’S SCHOOL

PROJECT

The Project

SUMMARY

St. Margaret’s School (SMS) was founded in 1908 and is Western Canada’s premier girl-centred school. Situated on Vancouver Island, they offer schooling from junior kindergarten to grade 12.
They came to M1 Agency looking for a full-service agency who could help them fill their enrolment pipeline with leads to convert them to day or boarding students.


We built out a long-term strategy for SMS to help them capture leads on the Island for their day student population and also to bring in boarding students from across Canada and internationally from key countries. That strategy culminated into redesigning their website to improving onsite conversion and running 14 campaigns.

SCOPE OF WORK

  • Research & Strategy
  • Brand & Messaging
  • UX/UI Design
  • Video Creative Direction
  • CAMPAIGNS
  • Marketing Automation

Our main objective with St. Margaret’s was to support them with increasing enrolment.

 

This required us to understand their business, industry, competition, audience and markets they wanted to focus on. We designed, planned and implemented 14 campaigns running locally in Victoria, nationally across Canada and in 10 other countries.

 

Our partnership included supporting SMS across a range of marketing collateral and materials. We worked to ensure the brand was consistently applied for each deliverable.

SMS retargeting on the road2 - St. Margaret’s School V2
Happy Start 1024x1024 - St. Margaret’s School V2
Purica Mushroom Ad 1x1 1 - St. Margaret’s School V2
sms brochure - St. Margaret’s School V2
sms business cards 1024x1024 - St. Margaret’s School V2
purica campaign4 - St. Margaret’s School V2

Our main objective with St. Margaret’s was to support them with increasing enrolment. 

This required us to understand their business, industry, competition, audience and markets they wanted to focus on.

We designed, planned and implemented 14 campaigns running locally in Victoria, nationally across Canada and in 10 other countries.

Our partnership included supporting SMS across a range of marketing collateral and materials. We worked to ensure the brand was consistently applied for each deliverable.

Happy Start - St. Margaret’s School V2
SMS retargeting on the road2 - St. Margaret’s School V2
sms brochure - St. Margaret’s School V2
sms business cards 1024x1024 - St. Margaret’s School V2
Purica Mushroom Ad 1x1 2 1024x1024 - St. Margaret’s School V2
1x1 purica FIRST BUY 1a - St. Margaret’s School V2
Purica Mushroom Ad 1x1roberta 2 - St. Margaret’s School V2
AD2 1x1 easter 2024 - St. Margaret’s School V2

Harnessing the power of video, we collaborated with PURICA to create captivating video content for their advertising campaigns, website, and social channels.



Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths.

 

Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC), effectively promoting PURICA’s mushroom products and their new sleep support product.

OUR PARTNERSHIP GOES BEYOND ADVERTISING

St. Margaret’s website was in need of a redesign and improved customer experience.

 

We analyzed their site, came up with a new user flow and design and implemented the changes across all pages.

SMS Laptop 1024x1024 - St. Margaret’s School V2
SMS phone 1022x1024 - St. Margaret’s School V2
RESULTS

The RESULTS

Over 15 months we worked closely with the SMS Marketing and Enrolment Teams to optimize and improve our messaging and go-to-market approach. With every campaign we acted on insights and continued to improve delivering over 800 leads and a 240% return on investment.

240% 

ROI

  • Leads – 808
  • Student Applications – 27
  • New Students – 12
  • Campaigns – run across 32 cities in 10 countries
  • Digital Advertising Impressions – 6.8M
  • Digital Advertising Reach – 2.4M
  • Digital Advertising Clicks – 48,661

 

M1 is the f%&#% best! They are all so cool and awesome and fun and great and nice. 11/10 would recommend.


Purica CEO
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