VIFM Case Study
Unifying Multi-Sector Expertise: Our Strategic Rebrand Partnership
At M1 Agency, we partnered with VIFM to bring multiple business divisions together under a single, cohesive brand. Acting as an extension of their team, we led a comprehensive rebranding and marketing strategy to clarify their market position and drive sustainable growth. Our work included a new website, refreshed messaging, and unified visual identity. As a result, VIFM saw a 50% increase in website traffic, a 30% boost in lead generation, and a 25% rise in client inquiries. Cross-sector projects grew by 40%, and overall revenue increased by 20%, solidifying VIFM as a leader across diverse industries.
Results
20% YOY Lead Increase
Over two years of shared progress and trust.
“What sets M1 apart is their ability to blend deep experience with modern technology while maintaining a strong human connection. Their work is not just about producing content; it’s about telling meaningful stories with care and precision. Whether it’s filming in remote communities or delivering high-end digital assets, they approach everything with meticulous preparation and a real passion for the craft. The results speak for themselves—every project they’ve done for us has exceeded expectations and reinforced the value of working with a team that truly understands our vision.”
Jason Kemmler
General Manager and Co-Founder
Over two years of shared progress and trust.
“Partnership is at the heart of everything we do at M1 Agency. Working alongside VIFM, we’ve built a relationship rooted in trust, collaboration, and a shared commitment to telling stories that matter. Our approach goes far beyond delivering content-we immerse ourselves in our clients’ world, ensuring every project reflects their vision and values. With VIFM, that spirit of true partnership has driven creative solutions and results we’re genuinely proud of.”
Cody Graham
Production Director, Partner
We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style.
They unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline. We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines. Specialized items like barge floor plans and truck decals were created for industry-specific needs. The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.
We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style.
We unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline.
We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines.
Specialized items like barge floor plans and truck decals were created for industry-specific needs.
The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.
Telling VIFM’s story through photo and video.
From brand films to training content, we created a flexible video library that highlights VIFM’s work, drives engagement, and scales across platforms.
Telling VIFM’s story through photo and video.
From brand films to training content, we created a flexible video library that highlights VIFM’s work, drives engagement, and scales across platforms.
A site built for growth.
We designed a responsive WordPress site tailored to VIFM’s key sectors; boosting engagement, showcasing their expertise, and driving leads across devices.
A site built for growth.
We designed a responsive WordPress site tailored to VIFM’s key sectors; boosting engagement, showcasing their expertise, and driving leads across devices.
Launching VIFM’s digital presence.
We created their first social strategy, building a content plan, growing their audience, and boosting engagement across sectors after 20 years offline.
