CASE STUDY
ALIGNING BUSINESSES UNDER ONE BRAND
PROJECT
The Project
Since 2003, VIFM has assembled experts fostering safety, professionalism, and hard work in remote coastal projects. As a prime contractor, they manage complex operations in remote BC, aligning industry with Indigenous communities and training local talent. VIFM ensures compliance with high standards across forestry, marine services, accommodations, waterworks, and emergency preparedness, serving as a trusted resource management partner.
We partnered with VIFM to help better communicate their complex organizational set-up. They worked to enhanced VIFM’s brand presence through a new identity, brand guidelines, website development, and over 50 marketing assets including business cards, brochures, and video production, ensuring a consistent, professional brand experience.
SCOPE OF WORK
- BRANDING & MESSAGING
- IDENTITY & POSITIONING
- GUIDELINES & FRAMEWORKS
- VIDEO PRODUCTION & PHOTOGRAPHY
- SITE MAPPING & WIREFRAMING
- USER EXPERIENCE DESIGN (UX)
- USER INTERFACE DESIGN (UI)
- MARKETING MATERIALS
We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style.
They unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline. We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines. Specialized items like barge floor plans and truck decals were created for industry-specific needs. The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.
We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style.
We unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline.
We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines.
Specialized items like barge floor plans and truck decals were created for industry-specific needs.
The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.
We were able to amplify VIFM’s brand through compelling storytelling with our boots-on-the-ground video and photography engagement.
We produced key videos showcasing VIFM’s diverse range of services and partnerships across communities, such as a powerful “Who We Are” video, as well as detailed training videos including with the Malahat First Nation for wildfire suppression, and Ascent Helicopters for search and rescue.
By building a versatile content library, we ensure ongoing asset utilization, maximizing ROI, and supporting VIFM’s growth with adaptable video content across all platforms.
We were able to amplify VIFM’s brand through compelling storytelling with our boots-on-the-ground video and photography engagement.
We produced key videos showcasing VIFM’s diverse range of services and partnerships across communities, such as a powerful “Who We Are” video, as well as detailed training videos including with the Malahat First Nation for wildfire suppression, and Ascent Helicopters for search and rescue.
By building a versatile content library, we ensure ongoing asset utilization, maximizing ROI, and supporting VIFM’s growth with adaptable video content across all platforms.
OUR PARTNERSHIP GOES BEYOND BRANDING
We designed and developed a comprehensive, mobile-first website for VIFM.
The new site features industry-specific landing pages catering to forestry, mining, training, and construction sectors, positioning VIFM as a versatile solution provider. With engaging visuals, strong copy, and clear calls-to-action, the website enhances user experience and drives engagement. Built on WordPress, the responsive design ensures seamless functionality across devices. The site effectively communicates VIFM’s breadth of services, validates their industry leadership, and serves as a powerful platform for lead generation and conversions, supporting long-term marketing campaigns.
We designed and developed a comprehensive, mobile-first website for VIFM.
The new site features industry-specific landing pages catering to forestry, mining, training, and construction sectors, positioning VIFM as a versatile solution provider. With engaging visuals, strong copy, and clear calls-to-action, the website enhances user experience and drives engagement. Built on WordPress, the responsive design ensures seamless functionality across devices. The site effectively communicates VIFM’s breadth of services, validates their industry leadership, and serves as a powerful platform for lead generation and conversions, supporting long-term marketing campaigns.
We developed and implemented VIFM’s first social media strategy.
We developed and implemented VIFM’s first social media strategy, marking their entry into digital platforms after two decades of absence. We created a tailored content plan, identifying target audiences and optimal content types to build brand awareness and engagement. We now manage VIFM’s social media channels, creating and posting content regularly to grow their follower base and validate their industry expertise. This integrated approach has significantly enhanced VIFM’s online visibility and client engagement across multiple sectors.
RESULTS
The RESULTS
Our comprehensive rebranding and marketing efforts yielded significant results for VIFM. The new website saw a 50% increase in traffic and a 30% boost in lead generation across diverse industry sectors. The cohesive brand identity and consistent messaging led to a 25% increase in client inquiries. VIFM’s market presence expanded, with a 40% growth in cross-sector projects within the first year. The rebranding efforts contributed to a 20% increase in overall revenue, solidifying VIFM’s position as a multi-industry leader.
20%
YoY Lead Increase
- Branding – new logo, new brand – delivered on time.
- 50 different marketing assets delivered.
- Website – new website designed, developed and delivered on time.
- Post branding and website project VIFM became a retainer client.
From our very first meeting, partnering with M1 Agency has been transformative for VIFM. They took the time to truly understand our business and apply their expertise in storytelling, video production, marketing strategy and brand development to significantly enhance our visibility in the forestry and marine sectors. Together, we are driving growth and expanding our reach along the BC coast, ensuring our commitment to integrity and innovation. We’re continuing to expand our partnership with M1 Agency.”
CASE STUDIES
