Motorola
Launching the iconic Moto 360 globally
Overview
The Moto 360 is one of the most recognizable smartwatches in the world—combining timeless design with modern technology. When Motorola relaunched the iconic third-generation Moto 360, they partnered with M1 Agency to lead the global campaign. Our role spanned brand strategy, creative direction, website development, and international digital marketing. The goal: reintroduce Moto 360 to a global audience with a modern identity and seamless e-commerce experience.
The Challenge
Motorola needed to reposition Moto 360 as both a design statement and a high-performance smartwatch. The campaign required a cohesive global rollout—integrating web, social, and digital media across multiple countries and languages—while maintaining consistency in storytelling, tone, and design.
OUR APPROACH
M1 developed the campaign from strategy to execution. We built the new Moto 360 website featuring immersive, premium creative with parallax motion, interactive product highlights, and integrated e-commerce functionality to guide customers from discovery to purchase. We also launched Motorola’s global social channels, establishing a clear content strategy and defining key audience segments. Our creative team produced campaign visuals, motion assets, and copy tailored for each region, ensuring a consistent voice across markets. Through ongoing management of the channels, we increased reach and engagement across multiple territories—supporting both brand awareness and sales growth.
Partnership
Working closely with Motorola’s global team, M1 Agency coordinated all aspects of the product launch—from digital content and media rollout to influencer engagement and on-site event materials. The partnership bridged creative direction, technology, and storytelling to deliver one of Motorola’s most successful global launches to date.
Results
The global launch successfully re-established Moto 360 as a category leader through coordinated digital strategy and execution.
0
countries launched simultaneously
0
million social impressions
0
monthly website visitors
0+
media placements worldwide
