M1 agency case study

Purica

A long-term partnership driving e-commerce growth

Overview

Purica is a Canadian natural health company known for its organic, non-GMO supplements that support physical, mental, and spiritual wellness. The brand had a strong retail presence but limited e-commerce activity. In 2022, Purica partnered with M1 to grow online sales and strengthen digital marketing.

The challenge

Purica wanted to turn retail awareness into consistent digital performance. The company needed a clear online strategy that connected creative storytelling with measurable results while building a scalable presence across web, social, and paid media.

OUR APPROACH

We began by developing a marketing strategy and media plan grounded in market research and data insights. From there, we rolled out a full e-commerce program including UX and UI design, campaign development, and management of Purica’s social and email marketing. Close collaboration with Purica’s team allows us to refine creative, messaging, and targeting through continuous testing and analysis.

Partnership

Within the first year, we launched more than 20 campaigns supporting multiple product lines. The creative team produced over 250 ad units across video, motion, and static formats. Recent highlights include the launch of Purica Sleep Support and an influencer program promoting the mushroom product line.

Partnering with M1 Agency has transformed our marketing at Purica. They truly understand our brand and work as an extension of our team. Their collaborative approach and creative insight have elevated our presence in the nutraceutical industry, driving both sales and engagement. We look forward to continuing this partnership for years to come.

Jason Watkin

CEO & PRESIDENT

"With Purica, it’s not just about providing a service; it’s about a shared commitment to wellness and a collaborative approach to achieving their business goals. We dive deep into their brand, understand their audience, and become invested in their success. That deep level of partnership leads to more creative, effective, and meaningful marketing that drives real impact."