CASE STUDY
DELIVERING A STRATEGY FOR E-COMMERCE GROWTH
The Project
SUMMARY
Founded in 1999, PURICA is a Canadian company specializing in natural health foods and supplements. PURICA offers a range of organic, non-GMO products and are dedicated to enhancing life through balanced physical, mental, and spiritual wellness, striving to make their holistic approach a vital part of daily life.
PURICA has a strong retail and distribution network without a strong focus on e-commerce. They came to M1 Agency looking for support in driving their online sales and delivering s strong Return on Ad Spend (ROAS). We were charged with focusing on the Mushroom project line and delivered a marketing strategy and plan. In addition, we built out a new landing page and design and implemented an advertising campaign.
SCOPE OF WORK
- RESEARCH & STRATEGY
- UX/UI DESIGN
- VIDEO ADVERTISING ASSETS
- CAMPAIGNS
- MARKETING AUTOMATION
- SOCIAL MEDIA
- EMAIL MARKETING
LANDING PAGE
Focusing on the Mushroom product line, we designed and developed a new conversion-focused landing page. We focused on strong design elements and a user experience that drive visitors to buy.
VIDEO AND UGC ADVERTISING ASSETS
Harnessing the power of video, we collaborated with PURICA to create captivating video content for their advertising campaigns, website, and social channels. Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths. Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC), effectively promoting PURICA’s mushroom products and their new sleep support product.
Campaigns
Working with PURICA, our goal is to boost online sales. We developed targeted campaign assets for each funnel layer to enhance conversion rates. In less than a year, we created over 30 video ads, 120 motion graphic ads, and 100 static ads. Initially tested on Meta, we expanded to include programmatic and Google advertising. Our latest achievement is launching PURICA Sleep Support, showcasing our commitment to continual growth and innovation in marketing.
To support our advertising efforts we are managing the PURICA social channels and leading their email marketing efforts.
The RESULTS
In less than a year we’ve developed and launched over 15 different campaigns continually optimizing and improving our messaging and creative execution. Throughout this process, we’ve been able to increase the ROAS month on month. We’re currently running a 2.4 ROAS across all channels.
2.40
ROAS
- REFRESHED BRAND AND CREATIVE
- RIGOROUS CAMPAIGN DEVELOPMENT AND MEASUREMENT
- MULTI-CHANNEL SUPPORT ACROSS MARKETING AUTOMATION, EMAIL MARKETING AND SOCIAL MEDIA
CASE STUDIES
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