M1 agency case study

VIFM

Aligning multiple businesses under one brand

Overview

Since 2003, Vancouver Island Forest & Marine (VIFM) has led complex operations across coastal British Columbia—aligning industry with Indigenous communities, training local talent, and managing multi-sector projects with professionalism and integrity. As a trusted prime contractor, they deliver expertise across forestry, marine services, construction, and emergency preparedness. VIFM partnered with M1 Agency to unify its divisions under one cohesive brand and better communicate its scope of services through a comprehensive rebrand, new website, and storytelling-driven marketing strategy.

The Challenge

VIFM needed to simplify how its multi-sector business was presented and strengthen its visibility in the forestry and marine industries. The organization required a clear, consistent identity that could connect its diverse operations, modernize its communications, and position it as a leader in safety, training, and resource management across BC’s coast.

OUR APPROACH

Acting as an extension of VIFM’s team, M1 delivered a full rebrand aligning messaging, design, and digital platforms under a unified identity. We launched a responsive WordPress site with industry-specific landing pages and created a social media strategy and launched their social presence. We also led a major video and photography initiative, producing a “Who We Are” brand film, wildfire suppression training videos with Malahat First Nation, and search-and-rescue features with Ascent Helicopters. These assets now form a scalable media library supporting VIFM’s ongoing campaigns.

Partnership

Over two years, our partnership with VIFM has evolved into a trusted, long-term collaboration. Together, we’ve transformed their brand presence across print, digital, and video—building clarity, recognition, and measurable growth. Every project reflects a shared commitment to storytelling, professionalism, and lasting impact along the BC coast.

“From our very first meeting, partnering with M1 Agency has been transformative for VIFM. They took the time to truly understand our business and apply their expertise in storytelling, video production, marketing strategy, and brand development to significantly enhance our visibility in the forestry and marine sectors. Together, we are driving growth and expanding our reach along the BC coast, ensuring our commitment to integrity and innovation. We’re continuing to expand our partnership with M1 Agency.”

Jason Kemmler

General Manager and Co-Founder

"Partnership is at the heart of everything we do at M1 Agency. Working alongside VIFM, we’ve built a relationship rooted in trust, collaboration, and a shared commitment to telling stories that matter. Our approach goes far beyond delivering content-we immerse ourselves in our clients’ world, ensuring every project reflects their vision and values. With VIFM, that spirit of true partnership has driven creative solutions and results we’re genuinely proud of."