Beta
Elevating healthcare through true marketing partnership
Overview
Founded in 2019, Beta Team-Based Healthcare is revolutionizing healthcare delivery in Victoria, BC. Offering a unique membership-based model rooted in the principles of longevity medicine, Beta provides integrated, patient-focused care through a collaborative team of healthcare professionals. Beta partnered with M1 Agency to strengthen their brand, accelerate patient engagement, and grow membership through a cohesive, data-driven marketing approach.
The Challenge
Beta needed to evolve from a promising local clinic into a recognized healthcare brand. They required a unified strategy that could modernize their visual identity, improve digital performance, and communicate the benefits of team-based care to a broader audience—while maintaining the trust and personal connection essential to healthcare marketing.
OUR APPROACH
M1 led a complete rebrand and digital transformation for Beta, developing new brand messaging, identity, and a website designed to connect patients with care seamlessly. The platform integrates advanced booking tools, dynamic features, and an intuitive user experience—positioning Beta as a leader in modern healthcare. We launched a targeted membership campaign across Google, Meta, and programmatic channels, driving qualified leads through compelling creative and conversion-focused landing pages. Concurrently, our team developed and manages Beta’s first social media strategy—creating thoughtful, purposeful content to grow awareness and engagement across platforms.
Partnership
Now in our second year of collaboration, M1 continues to act as an extension of Beta’s team—providing full-service support across branding, digital strategy, creative production, and analytics. Together, we’ve built a strong, trusted partnership that not only elevates Beta’s presence but continuously evolves with their growth and goals.
M1 strikes the perfect balance between professionalism and personal attention. From the beginning, they demonstrated a level of strategic thinking and transparency that we hadn’t experienced with previous agencies. Their creative approach to ad campaigns and website design has helped us stand out, while their high-touch service ensures we always feel supported. Their ability to solve challenges quickly and effectively has given us peace of mind, making them an invaluable long-term partner.
Samantha Rocha
Clinic Owner
"At M1 Agency, we see clients as true partners. It’s not just a buzzword for us; it’s how we work. For Beta, that meant more than just fulfilling a creative brief—it was working side-by-side to understand their audience, their challenges, and their vision. That level of collaboration creates deeper insights, bolder creative, and ultimately marketing that truly resonates and delivers meaningful results."
Jason Egresits
Strategy Director & Partner
Results
Within the first six months, the partnership drove measurable growth across every channel, transforming Beta’s digital presence and patient engagement.
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ROI from membership campaign
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new lead submissions
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increase in web traffic
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of ongoing collaboration
