CASE STUDY
Partnering for Healthcare Brand Success
PROJECT
The Project
Founded in 2019, Beta Team-Based Healthcare is revolutionizing healthcare delivery in Victoria, BC. They offer a unique membership-based model, providing comprehensive care through a collaborative team of healthcare professionals. Their approach focuses on personalized, proactive health management, emphasizing the importance of integrated services and patient-centered care.
When Beta approached us, they needed a partner to build their brand and drive growth. We led their rebranding, redesigned their website, and continue to manage their social media and lead generation campaigns. Our strategy positions Beta as a leader in team-based care while boosting patient engagement in Greater Victoria.
SCOPE OF WORK
- BRANDING & MESSAGING
- IDENTITY & POSITIONING
- RESEARCH & STRATEGY
- WEB DESIGN & DEVELOPMENT
- MEDIA PLANNING & BUYING
- CAMPAIGNS & REPORTING
- MARKETING AUTOMATION
- SOCIAL MEDIA
Our partnership with Beta Team-Based Healthcare began with a comprehensive brand overhaul.
We recognized that their innovative approach to healthcare required a strong, cohesive identity to stand out in the market. Our team crafted a new logo that visually represents Beta’s collaborative healthcare model. To ensure consistency across all touchpoints, we extended the new branding to their signage, business cards and letterhead, creating a professional and unified look that reflects Beta’s commitment to quality healthcare. This foundational branding work set the stage for Beta’s digital transformation.
Our partnership with Beta Team-Based Healthcare began with a comprehensive brand overhaul.
We recognized that their innovative approach to healthcare required a strong, cohesive identity to stand out in the market.
Our team crafted a new logo that visually represents Beta’s collaborative healthcare model.
To ensure consistency across all touchpoints, we extended the new branding to their signage, business cards and letterhead, creating a professional and unified look that reflects Beta’s commitment to quality healthcare.
This foundational branding work set the stage for Beta’s digital transformation.
At M1 Agency, we transformed Beta Team-Based Healthcare’s digital presence with a strategic website redesign and build.
We created a professional, user-friendly website that highlights Beta’s team-based approach while making appointment booking seamless. With dynamic engagement features and smooth system integration, the platform enhances patient connections and drives conversions. We also designed and launched a dedicated landing page for their members campaign, expanding their reach and strengthening their digital presence. The result positions Beta as a leader in modern, patient-focused healthcare.
At M1 Agency, we transformed Beta Team-Based Healthcare’s digital presence with a strategic website redesign.
We created a professional, user-friendly website that highlights Beta’s team-based approach while making appointment booking seamless. With dynamic engagement features and smooth system integration, the platform enhances patient connections and drives conversions. We also designed and launched a dedicated landing page for their members campaign, expanding their reach and strengthening their digital presence. The result positions Beta as a leader in modern, patient-focused healthcare.
Our digital media team developed a comprehensive campaign strategy for Beta that spans multiple digital platforms.
We launched a targeted members campaign with compelling ads and a conversion-focused landing page across Google, Meta, and Programmatic channels to generate high-quality leads. Additionally, we developed Google campaigns for key services, boosting visibility and direct bookings.
Our digital media team developed a comprehensive campaign strategy for Beta that spanned multiple digital platforms.
We launched a targeted members campaign with compelling ads and a conversion-focused landing page across Google, Meta, and Programmatic channels to generate high-quality leads. Additionally, we developed Google campaigns for key services, boosting visibility and direct bookings.
We developed and implemented Beta’s first social media strategy.
We manage Beta’s social media strategy with precision, creating engaging content that showcases their innovative healthcare approach. Our team develops and schedules 2-3 strategic posts monthly across key platforms, crafting compelling copywriting and creative visuals that highlight Beta’s unique team-based healthcare model and drive audience engagement.
RESULTS
The Results
Our partnership with Beta has yielded impressive results across multiple fronts. We’ve successfully delivered almost 900 lead submissions in the first six months, earning a 67.8% ROI.
The launch of Beta’s new website has boosted traffic by 77%, enhancing their digital presence and user engagement.
On social media, we’ve seen remarkable growth. Beta’s total followers increased by 31%. Their reach on Facebook and Instagram skyrocketed by 41,505% to 300K, dramatically expanding their audience. Most notably, engagement rates soared by 176,500% to 17.66%, indicating highly effective content resonating with Beta’s target audience in Greater Victoria.
These results demonstrate the power of our valued partnership with Beta’s management team to deliver an effective marketing strategy elevating Beta’s brand and driving tangible business outcomes.
67.8%
roi for membership campaign
- NEW DIFFERENTIATED BRAND
- LAUNCHED NEW WEBSITE WITH 77% TRAFFIC GROWTH
- DELIVERED 10 CAMPAIGNS
- SIGNIFICANT SOCIAL CHANNEL FOLLOWER INCREASE AND HIGH ENGAGEMENT
Partnering with M1 Agency has been instrumental for Beta. Their strategic insights and creative solutions have significantly enhanced our brand presence and engagement. With their support, we are better equipped to revolutionize healthcare delivery and connect with our community, ensuring our mission of team-based healthcare is realized.”
