EQUS Case Study

Maximizing Consistency: Our Full-Service Marketing Partnership

EQUS, Alberta’s largest member-owned rural power cooperative, partnered with M1 Agency to strengthen their brand and connect with communities across the province. We delivered a full-service marketing strategy, from campaign planning and creative execution to analytics and ongoing optimization.

Leveraging geospatial targeting and multi-channel outreach, we achieved 1.8 million impressions, increased website traffic by 150%, and drove over 59,000 visits since April 2024. Our collaborative approach ensures every campaign not only delivers results but also builds a meaningful, community-focused brand for EQUS.

RESULTS

159% Leads Target

Almost three years of successful collaboration with M1.

“Working with M1 feels like an extension of our own team. They don’t just take orders; they anticipate our needs, bring strategic insights to the table, and execute with precision. Their ability to deliver under pressure—whether it’s a last-minute campaign or a complex project—has been invaluable. The lead scoring system they developed for us has streamlined our sales process, and their video production and web design work have taken our brand to the next level. They are the go-to agency for any company that needs a reliable, high-quality marketing partner.”

Dallas Hand

Business Services Leader

Almost three years of successful collaboration with M1.

“When we responded to EQUS’s RFP nearly three years ago, our vision was to build more than just campaigns—we set out to become a true extension of their team. That commitment has shaped every facet of our work together. From strategy and media planning to creative, digital, and analytics, we collaborate with the EQUS team daily, sharing in both challenges and achievements. What makes M1 different is the depth of our partnership: we don’t just deliver services, we anticipate needs, solve problems, and grow alongside our clients. With EQUS, that philosophy has fueled both measurable results and a relationship defined by trust and shared success.”

Jason Egresits

Strategy Director, Partner

Focusing on Farms, Businesses, Irrigation and Oil & Gas sectors, each campaign uniquely addressed audience-specific needs, emphasizing EQUS’s reliability and efficiency.

Leveraging a blend of digital and traditional media, with precise geo-targeting, these campaigns significantly boosted EQUS’s brand recognition and membership across Alberta, showcasing our agency’s expertise in creating impactful, result-driven marketing strategies. In 2024, we focused our efforts on building the EQUS brand across Alberta. We launched a multi-channel campaign across programmatic, Meta, Google, print, video and radio with the goal in growing new memberships.

We continue to deliver a comprehensive suite of print materials for EQUS. Recent deliverables include; an RFP template, sales collateral, brochures, and direct mail campaigns. These assets help strengthen EQUS’s brand presence and effectively communicate their service offerings to target audiences across rural Alberta.

Focusing on every sector of EQUS, each campaign uniquely addressed audience-specific needs.

Leveraging a blend of digital and traditional media, with precise geo-targeting, these campaigns significantly boosted EQUS’s brand recognition and membership across Alberta.

We launched a multi-channel campaign across programmatic, Meta, Google, print, video and radio with the goal in growing new memberships.

Bringing EQUS  to life on screen.

We led the creation of impactful videos that showcase EQUS’s power distribution services and deep connection to community.

Bringing EQUS  to life on screen.

We led the creation of impactful videos that showcase EQUS’s power distribution services and deep connection to community.

A website built for connection and conversion.

We designed EQUS’s new site to align with their evolving marketing—pairing a strong brand presence with intuitive UX and flexible tools for faster updates and higher conversions.

A website built for connection and conversion.

We designed EQUS’s new site to align with their evolving marketing—pairing a strong brand presence with intuitive UX and flexible tools for faster updates and higher conversions.

Driving engagement through social.

We took over EQUS’s social channels with a strategic approach—delivering standout visuals and copy that boosted their online presence and connected with diverse audiences.