Jason Watkin
CEO & President
Purica
Laura Okwu
Media Specialist
M1 Agency
Delivering a strategy for e-commerce growth
We’ve developed and launched over 22 different campaigns, continually optimizing and improving our messaging and creative execution. Throughout this process, we’ve been able to increase the ROAS month on month. We’re currently running a 4.27 ROAS across all channels.
Results
4.27 ROAS
Working with PURICA, our number one goal is to boost online sales.
We developed targeted campaign assets for each funnel layer to enhance conversion rates. In less than a year, we created over 30 video ads, 120 motion graphic ads, and 100 static ads. Initially tested on Meta, we expanded to include programmatic and Google advertising.
Our latest achievement is launching PURICA Sleep Support, showcasing our commitment to continual growth and innovation in marketing.
Working with PURICA, our number one goal is to boost online sales.
We developed targeted campaign assets for each funnel layer to enhance conversion rates.
In less than a year, we created over 30 video ads, 120 motion graphic ads, and 100 static ads across Meta, programmatic and Google advertising.
Our latest achievement is launching PURICA Sleep Support, showcasing our commitment to continual growth and innovation in marketing.
Harnessing the power of video, we created captivating video content for their campaigns, website, and social channels.
Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths.
Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC).
Harnessing the power of video, we created captivating video content for their campaigns, website, and social channels.
Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths.
Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC).
Our partnership goes beyond advertising
We provided a comprehensive marketing strategy for Purica’s new website.
Our strategy included user experience (UX) and user interface (UI) design. Our services encompassed website copywriting and redesigning product pages to enhance conversions, ensuring a seamless and engaging online presence that aligns with Purica’s brand and resonates with their target audience.
We provided a comprehensive marketing strategy for Purica’s new website.
Our strategy included user experience (UX) and user interface (UI) design. Our services encompassed website copywriting and redesigning product pages to enhance conversions, ensuring a seamless and engaging online presence that aligns with Purica’s brand and resonates with their target audience.
We manage Purica’s social channels and email marketing.
We first wrote a content strategy and then set to work delivering a monthly calendar, copy and design, scheduling and posting. We also handle Purica’s email marketing, sending monthly newsletters and building a comprehensive drip campaign to nurture leads through the pipeline, increasing engagement and conversions.
