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VIFM Case Study

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Unifying Multi-Sector Expertise: Our Strategic Rebrand Partnership

At M1 Agency, we partnered with VIFM to bring multiple business divisions together under a single, cohesive brand. Acting as an extension of their team, we led a comprehensive rebranding and marketing strategy to clarify their market position and drive sustainable growth. Our work included a new website, refreshed messaging, and unified visual identity. As a result, VIFM saw a 50% increase in website traffic, a 30% boost in lead generation, and a 25% rise in client inquiries. Cross-sector projects grew by 40%, and overall revenue increased by 20%, solidifying VIFM as a leader across diverse industries.

Results

20% YOY Lead Increase

We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style.

 

They unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline. We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines. Specialized items like barge floor plans and truck decals were created for industry-specific needs. The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.

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We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style. 

We unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline.

We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines.

Specialized items like barge floor plans and truck decals were created for industry-specific needs.

The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.

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Telling VIFM’s story through photo and video.

From brand films to training content, we created a flexible video library that highlights VIFM’s work, drives engagement, and scales across platforms.

Telling VIFM’s story through photo and video.

 

From brand films to training content, we created a flexible video library that highlights VIFM’s work, drives engagement, and scales across platforms.

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A site built for growth.

 

We designed a responsive WordPress site tailored to VIFM’s key sectors; boosting engagement, showcasing their expertise, and driving leads across devices.

A site built for growth.

 

We designed a responsive WordPress site tailored to VIFM’s key sectors; boosting engagement, showcasing their expertise, and driving leads across devices.

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Ready to experience a partnership built on trust, creativity, and results?

 

Let’s start your partnership story.