Group 1492 - VIFM Partnership

Jason Watkin
CEO & President
Purica

VIFM FINAL 1024x740 - VIFM Partnership

Laura Okwu
Media Specialist

M1 Agency

vifm partner - VIFM Partnership
PROJECT

Aligning businesses under one brand

Our comprehensive rebranding and marketing efforts yielded significant results for VIFM. The new website saw a 50% increase in traffic and a 30% boost in lead generation across diverse industry sectors. The cohesive brand identity and consistent messaging led to a 25% increase in client inquiries. VIFM’s market presence expanded, with a 40% growth in cross-sector projects within the first year. The rebranding efforts contributed to a 20% increase in overall revenue, solidifying VIFM’s position as a multi-industry leader.

Results

20% YoY Lead Increase

We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style.

 

They unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline. We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines. Specialized items like barge floor plans and truck decals were created for industry-specific needs. The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.

iPhone 14 Pro – 3 1024x1024 - VIFM Partnership
iPhone 14 Pro – 1 - VIFM Partnership
iPhone 14 Pro – 2 - VIFM Partnership
iPhone 14 Pro – 7 - VIFM Partnership
iPhone 14 Pro – 4 1024x1024 - VIFM Partnership
iPhone 14 Pro – 6 - VIFM Partnership
iPhone 14 Pro – 8 - VIFM Partnership
iPhone 14 Pro – 9 - VIFM Partnership

We overhauled Vancouver Island Forest & Marine’s (VIFM) brand, refining their identity, messaging, and visual style. 

We unified VIFM’s diverse services under one brand, creating a clear tone of voice and a compelling tagline.

We also designed a range of marketing materials, from business cards to social media templates, all aligned with the new brand guidelines.

Specialized items like barge floor plans and truck decals were created for industry-specific needs.

The result is a cohesive brand that effectively communicates VIFM’s expertise in forestry, marine operations, and safety training.

vifm cards 1024x1024 - VIFM Partnership
iPhone 14 Pro – 1 - VIFM Partnership
iPhone 14 Pro – 3 - VIFM Partnership
iPhone 14 Pro – 2 1024x1024 - VIFM Partnership
vifm sweater - VIFM Partnership
iPhone 14 Pro – 6 - VIFM Partnership
iPhone 14 Pro – 9 1024x1024 - VIFM Partnership
iPhone 14 Pro – 7 - VIFM Partnership
iPhone 14 Pro – 8 - VIFM Partnership

We were able to amplify VIFM’s brand through compelling storytelling with video and photography. 

 

We produced key videos showcasing VIFM’s diverse range of services and partnerships across communities, such as a powerful “Who We Are” video, as well as detailed training videos.

 

By building a versatile content library, we ensure ongoing asset utilization, maximizing ROI, and supporting VIFM’s growth with adaptable video content across all platforms.

We were able to amplify VIFM’s brand through compelling storytelling with video and photography. 

 

We produced key videos showcasing VIFM’s diverse range of services and partnerships across communities, such as a powerful “Who We Are” video, as well as detailed training videos.

 

By building a versatile content library, we ensure ongoing asset utilization, maximizing ROI, and supporting VIFM’s growth with adaptable video content across all platforms.

VIFM HELIFORESTER BENTINCK copter 1024x770 - VIFM Partnership
DJI 0063 1024x781 - VIFM Partnership
O6A9371 1024x683 - VIFM Partnership
VIFM HELIFORESTER BENTINCK 17 of 63 1024x773 - VIFM Partnership

Our partnership goes beyond branding

We designed and developed a comprehensive, mobile-first website for VIFM.

 

The new site features industry-specific landing pages catering to forestry, mining, training, and construction sectors, positioning VIFM as a versatile solution provider. With engaging visuals, strong copy, and clear calls-to-action, the website enhances user experience and drives engagement. The site effectively communicates VIFM’s breadth of services, validates their industry leadership, and serves as a powerful platform for lead generation and conversions, supporting long-term marketing campaigns.

We designed and developed a comprehensive, mobile-first website for VIFM.

 

The new site features industry-specific landing pages catering to forestry, mining, training, and construction sectors, positioning VIFM as a versatile solution provider. With engaging visuals, strong copy, and clear calls-to-action, the website enhances user experience and drives engagement. Built on WordPress, the responsive design ensures seamless functionality across devices. The site effectively communicates VIFM’s breadth of services, validates their industry leadership, and serves as a powerful platform for lead generation and conversions, supporting long-term marketing campaigns.

equs mock up 1024x1024 - VIFM Partnership
vifm web 2 1024x1024 - VIFM Partnership
vifm web 3 1024x1024 - VIFM Partnership
What sets M1 apart is their ability to blend deep experience with modern technology while maintaining a strong human connection. Their work is not just about producing content; it’s about telling meaningful stories with care and precision. Whether it’s filming in remote communities or delivering high-end digital assets, they approach everything with meticulous preparation and a real passion for the craft. The results speak for themselves—every project they’ve done for us has exceeded expectations and reinforced the value of working with a team that truly understands our vision.”
jason profile 300x300 - VIFM Partnership

Ready for a great partnership?