CASE STUDY REBRANDING AND REPOSITIONING A WORLD LEADER IN COASTAL INTELLIGENCE PROJECT THE PROJECT SUMMARY MarineLabs is a coastal intelligence company and real-time data provider, whose data is transforming marine safety and helping to build climate-resilient coastlines. Founded in 2017, the B.C.-based company offers high resolution real-time wind, wave, and weather intelligence as well as […]
CASE STUDY A FULL BRAND APPROACH PROJECT The Project SUMMARY SHOCKWAVE is a Canadian company with a global presence, originally founded in 1965. They design and manufacture marine suspension seats for professional and recreational boating markets. They are committed to continual improvement, rigorous testing, safety standards and innovative shock module design, that protects boaters from
CASE STUDY Global Brand Campaign to Boost International Awareness PROJECT The Project SUMMARY The University of Victoria (UVic), is one of Canada’s leading research-intensive universities. They are located in Victoria, on the BC coast. UVic is home to over 3,500 students studying in over 160 graduate programs, with a reputation for quality and innovation that’s
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CASE STUDY BUILDING A BRAND FROM NAME TO LOGO TO WEBSITE TO LAUNCH PROJECT THE PROJECT SUMMARY Palli Palli Paddle Board Rentals is family-owned operating in Victoria safely getting the community onto the water and into nature since 2015. With the largest fleet of paddle boards in Victoria, they deliver to 20 beautiful waterways on
CASE STUDY IMPLEMENTING A MARKETING APPROACH AT SCOTTY PROJECT The Project SUMMARY Scotty is a 70 year old family-owned and operated Vancouver Island business producing industry leading fishing products. They are the market leader in the Pacific Northwest known for innovation, customer service and quality. Scotty performed well during the pandemic with strong sales
CASE STUDY LAUNCHING THE ICONIC MOTO 360 GLOBALLY PROJECT THE PROJECT SUMMARY The iconic Moto 360 is one of the most known and famous smartwatches. The 1st generation launched in 2014 and the 2nd generation launched in 2015. Motorola was preparing for the 3rd generation launch in 2019. They were looking for a full-service agency
CASE STUDY FILLING THE ENROLMENT PIPELINE AT ST. MARGARET’S SCHOOL PROJECT The Project SUMMARY St. Margaret’s School (SMS) was founded in 1908 and is Western Canada’s premier girl-centred school. Situated on Vancouver Island, they offer schooling from junior kindergarten to grade 12.They came to M1 Agency looking for a full-service agency who could help them
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CASE STUDY BUILDING A SUBSCRIPTION MODEL AND GROWING AN AUDIENCE FOR COOKING SCHOOL. PROJECT THE PROJECT SUMMARY Cooking School with the London Chef is a subscription based online cooking school. Chef Dan Hayes and Operations Manager Micayla Hayes are the founders of what was once a physical location in downtown Victoria. The London Chef had
CASE STUDY PRESERVING COWICHAN SWEATER HERITAGE THROUGH FULL-SERVICE PARTNERSHIP PROJECT The Project SUMMARY Introducing Knit: Committed to raising awareness on the importance of reclaiming Indigenous art, fair wages and preserving the heritage of the iconic Cowichan sweater. Founded by the Victoria Native Friendship Centre (VNFC) in 2023, Knit is dedicated to preserving Indigenous artistry while
CASE STUDY Maximizing Consistency: Our Full-Service Partnership PROJECT The Project SUMMARY EQUS is Alberta’s leading rural power distribution company, specializing in rapid, cost-effective electricity solutions for diverse sectors. Renowned for their fast connections and efficiency, EQUS excels in servicing residential areas, farms, businesses, and particularly the oil & gas industry, where they outperform competitors in
We acknowledge and respect the lək̓ʷəŋən peoples on whose traditional territory M1 Agency stands and the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day.
