January 2024

resurgence hero 1024x455 - The Resurgence of Traditional Media: A Balanced Media Mix Yields Better Results

The Resurgence of Traditional Media: A Balanced Media Mix Yields Better Results

In a world dominated by social media trends, viral videos, and influencer marketing, it’s tempting to proclaim traditional media—like TV, radio, and print—as obsolete. However, to make such an assumption would be premature. In the swiftly evolving media landscape, these age-old mediums are not only surviving, but in many cases, thriving. A more nuanced perspective […]

The Resurgence of Traditional Media: A Balanced Media Mix Yields Better Results Read More »

scotty bg 1024x373 - Purica

Purica

CASE STUDY DELIVERING A STRATEGY FOR E-COMMERCE GROWTH PROJECT The Project SUMMARY Founded in 1999, PURICA is a Canadian company specializing in natural health foods and supplements. PURICA offers a range of organic, non-GMO products and are dedicated to enhancing life through balanced physical, mental, and spiritual wellness, striving to make their holistic approach a

Purica Read More »