CASE STUDY
DELIVERING A STRATEGY FOR E-COMMERCE GROWTH
PROJECT
The Project
SUMMARY
Founded in 1999, PURICA is a Canadian company specializing in natural health foods and supplements. PURICA offers a range of organic, non-GMO products and are dedicated to enhancing life through balanced physical, mental, and spiritual wellness, striving to make their holistic approach a vital part of daily life.
PURICA has a successful retail and distribution network but was missing a focus on e-commerce. They came to M1 Agency looking for support in driving their online sales and delivering a high Return on Ad Spend (ROAS). We are charged with writing a marketing strategy and plan and growing all product lines. We’ve launched over 22 campaigns to date in addition to designing and copywriting their new website, managing their social channels and email marketing
SCOPE OF WORK
- RESEARCH & STRATEGY
- UX/UI DESIGN
- VIDEO ADVERTISING ASSETS
- CAMPAIGNS
- MARKETING AUTOMATION
- SOCIAL MEDIA
- EMAIL MARKETING
Working with PURICA, our number one goal is to boost online sales.
We developed targeted campaign assets for each funnel layer to enhance conversion rates.In less than a year, we created over 30 video ads, 120 motion graphic ads, and 100 static ads. Initially tested on Meta, we expanded to include programmatic and Google advertising.
Our latest achievement is launching PURICA Sleep Support, showcasing our commitment to continual growth and innovation in marketing.
Working with PURICA, our number one goal is to boost online sales.
We developed targeted campaign assets for each funnel layer to enhance conversion rates.
In less than a year, we created over 30 video ads, 120 motion graphic ads, and 100 static ads. Initially tested on Meta, we expanded to include programmatic and Google advertising.
Our latest achievement is launching PURICA Sleep Support, showcasing our commitment to continual growth and innovation in marketing.
Harnessing the power of video, we collaborated with PURICA to create captivating video content for their advertising campaigns, website, and social channels.
Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths.
Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC), effectively promoting PURICA’s mushroom products and their new sleep support product.
OUR PARTNERSHIP GOES BEYOND ADVERTISING
We provided a comprehensive marketing strategy for Purica’s new website.
Our strategy included user experience (UX) and user interface (UI) design. Our services encompassed website copywriting and redesigning product pages to enhance conversions, ensuring a seamless and engaging online presence that aligns with Purica’s brand and resonates with their target audience.
We manage Purica’s social channels and email marketing.
We first wrote a content strategy and then set to work delivering a monthly calendar, copy and design, scheduling and posting. We also handle Purica’s email marketing, sending monthly newsletters and building a comprehensive drip campaign to nurture leads through the pipeline, increasing engagement and conversions.
RESULTS
The RESULTS
We’ve developed and launched over 22 different campaigns, continually optimizing and improving our messaging and creative execution. Throughout this process, we’ve been able to increase the ROAS month on month. We’re currently running a 2.63 ROAS across all channels.
2.63
ROAS
- WROTE MARKETING STRATEGY & MEDIA PLAN
- DELIVERED 22 CAMPAIGNS & REPORTS
- LAUNCHED 3 NEW PRODUCTS
- DESIGNED OVER 250 AD UNITS
- FILLED PIPELINE WITH OVER 34,000 LEADS
- SENT OVER 200,000 EMAILS WITH A 20% AVG. OPEN RATE
