Equs
Building Alberta’s largest power co-op brand
Overview
EQUS is Alberta’s leading member-owned rural power co-operative, delivering fast, cost-effective electricity to homes, farms, and businesses across the province. In 2021, EQUS partnered with M1 Agency to strengthen their brand, grow membership, and build deeper connections with communities across rural Alberta.
The challenge
EQUS needed a partner who could translate their cooperative spirit into a competitive advantage—balancing deeply rooted rural values with the demands of a modern, evolving energy market. The challenge was to develop a brand and communications strategy that united a geographically dispersed membership, modernized their digital presence, and clearly articulated the unique economic power of being member-owned.
OUR APPROACH
M1 developed and executed a comprehensive full-service marketing partnership—from research and strategy through creative execution and analytics. We launched multi-channel campaigns spanning programmatic, Meta, Google, print, video, and radio, supported by a new website built for conversion and content flexibility. Our team produced engaging videos, motion graphics, and digital assets that captured EQUS’s commitment to community and performance. We also took the helm of EQUS’s social media channels, using strategic content planning and geo-targeted messaging to boost reach and engagement province-wide.
Partnership
Over nearly three years of collaboration, M1 has become a true extension of the EQUS team. Together, we’ve delivered consistent creative across sectors—residential, agricultural, business, irrigation, and oil & gas—while refining strategy and performance through continuous testing and optimization. Each campaign builds on the last, driving both awareness and measurable results for Alberta’s largest power co-op.
Working with M1 Agency has elevated the EQUS brand. Over the past two years, they’ve been our full-service partner, delivering exceptional work across branding, website design, marketing materials, campaigns, and video production. Their creativity and strategic approach have helped us tell our story authentically. M1 doesn’t just deliver services; they’ve become a true extension of our team, driving our vision forward with professionalism and quality.
Dallas Hand
Vice President - Business Services
"When we responded to EQUS’s RFP nearly three years ago, our vision was to build more than just campaigns—we set out to become a true extension of their team. That commitment has shaped every facet of our work together. We collaborate daily, sharing in both challenges and achievements. What makes M1 different is the depth of our partnership: we don’t just deliver services, we anticipate needs, solve problems, and grow alongside our clients."
Jason Egresits
Strategy Director & Partner
Results
The partnership has delivered sustained growth across awareness, engagement, and conversion metrics. EQUS has strengthened brand recognition across rural Alberta, expanded digital reach year over year, and built reliable pipelines for member growth. Ongoing optimization ensures campaigns perform efficiently while adapting to evolving audiences, regions, and business priorities.
0%
of lead target achieved
0M+
impressions generated
0%
increase in website traffic
0 years
of successful collaboration
More Partnership Highlights
