CASE STUDY

Maximizing Consistency: Our Full-Service Partnership

PROJECT

The Project

SUMMARY

EQUS is Alberta’s leading rural power distribution company, specializing in rapid, cost-effective electricity solutions for diverse sectors. Renowned for their fast connections and efficiency, EQUS excels in servicing residential areas, farms, businesses, and particularly the oil & gas industry, where they outperform competitors in both speed and affordability.

EQUS partnered with M1 Agency for a dynamic marketing strategy to enhance their brand in rural Alberta and grow their membership. We blended digital advertising with EQUS’s strategy, focusing on geo-targeted campaigns for their four main service areas. Additionally, we designed and developed their new website to seamlessly align with their dynamic marketing efforts and support their first provincial brand campaign.

SCOPE OF WORK

RESEARCH & STRATEGY
UX/UI DESIGN
Web Design & Development
MEDIA PLANNING & BUYING
CAMPAIGNS
3D & Motion Graphics
VIDEO PRODUCTION
MARKETING AUTOMATION
SOCIAL MEDIA

WEBSITE

We designed and developed a new EQUS website to seamlessly align with their dynamic marketing efforts. The site features a consistent brand identity, engaging visual design, and an intuitive user experience to better connect with customers and showcase EQUS’s diverse service offerings. The flexible platform empowers the team to quickly create targeted landing pages and optimize the website’s performance to drive increased conversions.

Print

We continue to deliver a comprehensive suite of print materials for EQUS. Recent deliverables include; an RFP template, sales collateral, brochures, and direct mail campaigns. These assets help strengthen EQUS’s brand presence and effectively communicate their service offerings to target audiences across rural Alberta.

VIDEO

In our collaboration with EQUS, we spearheaded the production of compelling video assets, capturing the essence of their power distribution services and commitment to community.

SOCIAL MEDIA

Our team took the helm of EQUS’s social channels, crafting engaging creatives and persuasive copy. We scheduled and launched posts to maximize impact, ensuring each piece of content resonated with EQUS’s diverse audience. Our strategic approach in managing these channels significantly enhanced EQUS’s online presence and audience engagement.

CAMPAIGNS

Focusing on Farms, Businesses, Irrigation and Oil & Gas sectors, each campaign uniquely addressed audience-specific needs, emphasizing EQUS’s reliability and efficiency. Leveraging a blend of digital and traditional media, with precise geo-targeting, these campaigns significantly boosted EQUS’s brand recognition and membership across Alberta, showcasing our agency’s expertise in creating impactful, result-driven marketing strategies. In 2024, we focused our efforts on building the EQUS brand across Alberta. We launched a multi-channel campaign across programmatic, Meta, Google, print, video and radio with the goal in growing new memberships.

RESULTS

The RESULTS

M1 Agency’s strategy for EQUS yielded remarkable results, particularly in lead generation and form fills, achieving 159% of the target. By focusing on farms, businesses, irrigation, and oil and gas and aligning digital ads geographically, we enhanced targeting efficiency, contributing to a 6% increase in website traffic and over 8,153 visits to six new campaign landing pages. Additionally, our efforts led to a significant social media growth—48% on Facebook and 191% on Instagram—bolstered by 4.17M digital ad impressions and over 11,500 ad clicks, marking a substantial rise in brand engagement.