CASE STUDY
Maximizing Consistency: Our Full-Service Retainer Journey
The Project
SUMMARY
EQUS is Alberta’s leading power distribution company, specializing in rapid, cost-effective electricity solutions for diverse sectors. Renowned for their fast connections and efficiency, EQUS excels in servicing residential areas, farms, businesses, and particularly the oil & gas industry, where they outperform competitors in both speed and affordability.
EQUS partnered with M1 Agency for a dynamic marketing strategy to enhance their brand in rural Alberta and grow their membership. We blended digital advertising with EQUS’s strategy, focusing on geo-targeted campaigns for their four main service areas. Additionally, we crafted four unique landing pages, each aimed at engaging specific audience segments effectively.
SCOPE OF WORK
- RESEARCH & STRATEGY
- UX/UI DESIGN
- MEDIA PLANNING & BUYING
CAMPAIGNS - VIDEO PRODUCTION
- MARKETING AUTOMATION
- SOCIAL MEDIA
LANDING PAGES
We designed and delivered 6 different landing pages for EQUS, created to resonate with rural Alberta, and is a testament to our expertise in creating targeted digital solutions. These pages not only showcases EQUS’s comprehensive services but also narrates their commitment to fast, cost-effective power distribution. We’ve crafted an online experience that not only elevates EQUS’s brand but also effectively drives membership conversion in their key service areas.
VIDEO AND SOCIAL MEDIA
In our collaboration with EQUS, we spearheaded the production of compelling video assets, capturing the essence of their power distribution services and commitment to community. Our team also took the helm of EQUS’s social channels, crafting engaging creatives and persuasive copy. We scheduled and launched posts to maximize impact, ensuring each piece of content resonated with EQUS’s diverse audience. Our strategic approach in managing these channels significantly enhanced EQUS’s online presence and audience engagement.
Campaigns
Focusing on Farms, Businesses, Irrigation and Oil & Gas sectors, each campaign uniquely addressed audience-specific needs, emphasizing EQUS’s reliability and efficiency. Leveraging a blend of digital and traditional media, with precise geo-targeting, these campaigns significantly boosted EQUS’s brand recognition and membership across Alberta, showcasing our agency’s expertise in creating impactful, result-driven marketing strategies.
THIS NEEDS COPY
Website
THIS NEEDS COPY
The RESULTS
M1 Agency’s strategy for EQUS yielded remarkable results, particularly in lead generation and form fills, achieving 159% of the target. By focusing on farms, businesses, irrigation, and oil and gas and aligning digital ads geographically, we enhanced targeting efficiency, contributing to a 6% increase in website traffic and over 8,153 visits to six new campaign landing pages. Additionally, our efforts led to a significant social media growth—48% on Facebook and 191% on Instagram—bolstered by 4.17M digital ad impressions and over 11,500 ad clicks, marking a substantial rise in brand engagement.
159%
Of Leads Target
- NEW DESIGN ELEMENTS TO DIFFERENTIATE BRAND
- 6 NEW CAMPAIGNS LAUNCHED TO SUPPORT NEW MEMBER GROWTH
- SIGNIFICANT SOCIAL CHANNEL FOLLOWER AND WEBSITE VISITOR GROWTH
CASE STUDIES
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