Logo - EQUS

CASE STUDY

Maximizing Consistency: Our Full-Service Partnership

PROJECT

The Project

SUMMARY

EQUS is Alberta’s leading power distribution company, specializing in rapid, cost-effective electricity solutions for diverse sectors. Renowned for their fast connections and efficiency, EQUS excels in servicing residential areas, farms, businesses, and particularly the oil & gas industry, where they outperform competitors in both speed and affordability.


EQUS partnered with M1 Agency for a dynamic marketing strategy to enhance their brand in rural Alberta and grow their membership. We blended digital advertising with EQUS’s strategy, focusing on geo-targeted campaigns for their four main service areas. Additionally, we crafted four unique landing pages, each aimed at engaging specific audience segments effectively.

SCOPE OF WORK

  • RESEARCH & STRATEGY
  • UX/UI DESIGN
  • MEDIA PLANNING
  • BUYING CAMPAIGNS
  • VIDEO PRODUCTION
  • MARKETING AUTOMATION
  • SOCIAL MEDIA

WEBSITE

M1A EQUS CaseStudy Website 02 - EQUS
M1A EQUS CaseStudy Website 01 - EQUS

We designed and developed a new EQUS website to seamlessly align with their dynamic marketing efforts. The site features a consistent brand identity, engaging visual design, and an intuitive user experience to better connect with customers and showcase EQUS’s diverse service offerings. The flexible platform empowers the team to quickly create targeted landing pages and optimize the website’s performance to drive increased conversions.

M1A EQUS CaseStudy Website 03 - EQUS

Landing Pages

EQUS CaseStudy LandingPages 03 1024x1024 - EQUS
EQUS CaseStudy LandingPages 01 1022x1024 - EQUS

We designed and delivered 6 different landing pages for EQUS, created to resonate with rural Alberta, and is a testament to our expertise in creating targeted digital solutions. These pages not only showcases EQUS’s comprehensive services but also narrates their commitment to fast, cost-effective power distribution. We’ve crafted an online experience that not only elevates EQUS’s brand but also effectively drives membership conversion in their key service areas.

EQUS CaseStudy LandingPages 02 1024x1024 - EQUS

VIDEO AND SOCIAL MEDIA

Members survey – 4 1024x1024 - EQUS

In our collaboration with EQUS, we spearheaded the production of compelling video assets, capturing the essence of their power distribution services and commitment to community. Our team also took the helm of EQUS’s social channels, crafting engaging creatives and persuasive copy. We scheduled and launched posts to maximize impact, ensuring each piece of content resonated with EQUS’s diverse audience. Our strategic approach in managing these channels significantly enhanced EQUS’s online presence and audience engagement.

EQUS—powerline – 1 1 1024x1024 - EQUS
EQUS—13.1million – 3 1024x1024 - EQUS

Print

EQUS CaseStudy Print 03 1024x1024 - EQUS
EQUS CaseStudy Print 01 1021x1024 - EQUS

We continue to deliver a comprehensive suite of print materials for EQUS. Recent deliverables include; an RFP template, sales collateral, brochures, and direct mail campaigns. These assets help strengthen EQUS’s brand presence and effectively communicate their service offerings to target audiences across rural Alberta.

EQUS CaseStudy Print 02 1024x1024 - EQUS

CAMPAIGNS

TOF StorePower 1x1 1 1024x1024 - EQUS

Focusing on Farms, Businesses, Irrigation and Oil & Gas sectors, each campaign uniquely addressed audience-specific needs, emphasizing EQUS’s reliability and efficiency. Leveraging a blend of digital and traditional media, with precise geo-targeting, these campaigns significantly boosted EQUS’s brand recognition and membership across Alberta, showcasing our agency’s expertise in creating impactful, result-driven marketing strategies.

RESULTS

The RESULTS

M1 Agency’s strategy for EQUS yielded remarkable results, particularly in lead generation and form fills, achieving 159% of the target. By focusing on farms, businesses, irrigation, and oil and gas and aligning digital ads geographically, we enhanced targeting efficiency, contributing to a 6% increase in website traffic and over 8,153 visits to six new campaign landing pages. Additionally, our efforts led to a significant social media growth—48% on Facebook and 191% on Instagram—bolstered by 4.17M digital ad impressions and over 11,500 ad clicks, marking a substantial rise in brand engagement.

159% 

Of Leads Target

  • NEW DESIGN ELEMENTS TO DIFFERENTIATE BRAND
  • 6 NEW CAMPAIGNS LAUNCHED TO SUPPORT NEW MEMBER GROWTH
  • SIGNIFICANT SOCIAL CHANNEL FOLLOWER AND WEBSITE VISITOR GROWTH

CASE STUDIES

Moto - EQUS
Scotty 1 - EQUS
sms logo - EQUS
Palli Logo no text - EQUS
purica white - EQUS