CASE STUDY

DELIVERING A STRATEGY FOR E-COMMERCE GROWTH

PROJECT

The Project

SUMMARY

Founded in 1999, PURICA is a Canadian company specializing in natural health foods and supplements. PURICA offers a range of organic, non-GMO products and are dedicated to enhancing life through balanced physical, mental, and spiritual wellness, striving to make their holistic approach a vital part of daily life.

PURICA has a successful retail and distribution network but was missing a focus on e-commerce. They came to M1 Agency looking for support in driving their online sales and delivering a high Return on Ad Spend (ROAS). We are charged with writing a marketing strategy and plan and growing all product lines. We’ve launched over 22 campaigns to date in addition to designing and copywriting their new website, managing their social channels and email marketing

SCOPE OF WORK

RESEARCH & STRATEGY
UX/UI DESIGN
VIDEO ADVERTISING ASSETS
CAMPAIGNS
MARKETING AUTOMATION
SOCIAL MEDIA
EMAIL MARKETING

CAMPAIGNS

Working with PURICA, our goal is to boost online sales. We developed targeted campaign assets for each funnel layer to enhance conversion rates. In less than a year, we created over 30 video ads, 120 motion graphic ads, and 100 static ads. Initially tested on Meta, we expanded to include programmatic and Google advertising. Our latest achievement is launching PURICA Sleep Support, showcasing our commitment to continual growth and innovation in marketing.

Campaigns

To support our advertising efforts we are managing the PURICA social channels and leading their email marketing efforts.

VIDEO & UGC ADVERTISING ASSETS

Harnessing the power of video, we collaborated with PURICA to create captivating video content for their advertising campaigns, website, and social channels. Our comprehensive approach included scripting, casting, filming, and producing high-quality ads tailored to specific audiences. We also featured PURICA’s founder, Jason Watkin, in a revealing Q&A and John Holliday in an informative segment debunking mushroom myths. Additionally, we partnered with 25 influencers to generate engaging user-generated content (UGC), effectively promoting PURICA’s mushroom products and their new sleep support product.

LANDING PAGE

Focusing on the Mushroom product line, we designed and developed a new conversion-focused landing page. We focused on strong design elements and a user experience that drive visitors to buy.

NEW WEBSITE

We provided a comprehensive marketing strategy for Purica’s new website, including user experience (UX) and user interface (UI) design. Our services encompassed website copywriting and redesigning product pages to enhance conversions, ensuring a seamless and engaging online presence that aligns with Purica’s brand and resonates with their target audience.

SOCIAL MEDIA & NEWSLETTERS

We manage Purica’s social media channels. We first wrote a content strategy and then set to work delivering a monthly calendar, copy and design, scheduling and posting. We also handle Purica’s email marketing, sending monthly newsletters and building a comprehensive drip campaign to nurture leads through the pipeline, increasing engagement and conversions.

RESULTS

The RESULTS

We’ve developed and launched over 22 different campaigns, continually optimizing and improving our messaging and creative execution. Throughout this process, we’ve been able to increase the ROAS month on month. We’re currently running a 2.63 ROAS across all channels.