CASE STUDY
FILLING THE ENROLMENT PIPELINE AT ST. MARGARET’S SCHOOL
The Project
SUMMARY
St. Margaret’s School (SMS) was founded in 1908 and is Western Canada’s premier girl-centred school. Situated on Vancouver Island, they offer schooling from junior kindergarten to grade 12.
They came to M1 Agency looking for a full-service agency who could help them fill their enrolment pipeline with leads to convert them to day or boarding students.
We built out a long-term strategy for SMS to help them capture leads on the Island for their day student population and also to bring in boarding students from across Canada and internationally from key countries. That strategy culminated into redesigning their website to improving onsite conversion and running 14 campaigns.
SCOPE OF WORK
- Research & Strategy
- Brand & Messaging
- UX/UI Design
- Video Creative Direction
- CAMPAIGNS
- Marketing Automation
WEBSITE
St. Margaret’s website was in need of a redesign and improved customer experience. We analyzed their site, came up with a new user flow and design and implemented the changes across all pages.
BRANDING & COLLABRATIONS
Our partnership included supporting SMS across a range of marketing collateral and materials. We worked to ensure the brand was consistently applied for each deliverable.
Campaigns
Our main objective with St. Margaret’s was to support them with increasing enrolment. This required us to understand their business, industry, competition, audience and markets they wanted to focus on. We designed, planned and implemented 14 campaigns running locally in Victoria, nationally across Canada and in 10 other countries.
The RESULTS
Over 15 months we worked closely with the SMS Marketing and Enrolment Teams to optimize and improve our messaging and go-to-market approach. With every campaign we acted on insights and continued to improve delivering over 800 leads and a 240% return on investment.
240%
ROI
- Leads – 808
- Student Applications – 27
- New Students – 12
- Campaigns – run across 32 cities in 10 countries
- Digital Advertising Impressions – 6.8M
- Digital Advertising Reach – 2.4M
- Digital Advertising Clicks – 48,661
CASE STUDIES
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