Author name: m1-agency

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EQUS

CASE STUDY Maximizing Consistency: Our Full-Service Retainer Journey PROJECT The Project SUMMARY EQUS is Alberta’s leading power distribution company, specializing in rapid, cost-effective electricity solutions for diverse sectors. Renowned for their fast connections and efficiency, EQUS excels in servicing residential areas, farms, businesses, and particularly the oil & gas industry, where they outperform competitors in […]

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Why Consistent Creative is Important for Businesses

In today’s highly competitive business landscape, marketing has become a crucial aspect of any successful organization. With numerous brands vying for the attention of consumers, it is imperative for businesses to stand out and create a lasting impression. One of the key factors that can make or break a brand is consistent creative. Consistency in

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The Resurgence of Traditional Media: A Balanced Media Mix Yields Better Results

In a world dominated by social media trends, viral videos, and influencer marketing, it’s tempting to proclaim traditional media—like TV, radio, and print—as obsolete. However, to make such an assumption would be premature. In the swiftly evolving media landscape, these age-old mediums are not only surviving, but in many cases, thriving. A more nuanced perspective

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Purica

CASE STUDY DELIVERING A STRATEGY FOR E-COMMERCE GROWTH PROJECT The Project SUMMARY Founded in 1999, PURICA is a Canadian company specializing in natural health foods and supplements. PURICA offers a range of organic, non-GMO products and are dedicated to enhancing life through balanced physical, mental, and spiritual wellness, striving to make their holistic approach a

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When to Invest in Your Own Marketing Team and When to Use an Agency

In today’s highly competitive and challenging business landscape, effective marketing is essential for success. As a business owner, you may face the decision of whether to invest in building your own marketing team or outsourcing your marketing efforts to an agency. Both options have their advantages and disadvantages, and understanding when to choose one over

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Palli

CASE STUDY BUILDING A BRAND FROM NAME TO LOGO TO WEBSITE TO LAUNCH PROJECT THE PROJECT SUMMARY Palli Palli Paddle Board Rentals is family-owned operating in Victoria safely getting the community onto the water and into nature since 2015. With the largest fleet of paddle boards in Victoria, they deliver to 20 beautiful waterways on

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Responsible use of AI

Responsible AI: Harnessing the Power for a Better Future

Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing various aspects of our lives. From healthcare and finance to transportation and entertainment, AI is making significant strides. However, as AI becomes increasingly sophisticated, it is crucial to emphasize responsible and ethical practices to ensure its benefits are maximized while minimizing potential risks. In this

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Moto Watch

CASE STUDY LAUNCHING THE ICONIC MOTO 360 GLOBALLY PROJECT THE PROJECT SUMMARY The iconic Moto 360 is one of the most known and famous smartwatches. The 1st  generation launched in 2014 and the 2nd generation launched in 2015. Motorola was preparing for the 3rd generation launch in 2019.  They were looking for a full-service agency

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Scotty Fishing

CASE STUDY IMPLEMENTING A MARKETING  APPROACH AT SCOTTY PROJECT The Project SUMMARY Scotty is a 70 year old family-owned and operated Vancouver Island business producing industry leading fishing products. They are the market leader in the Pacific Northwest known for innovation, customer service and quality. Scotty performed well during the pandemic with strong sales but

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