Author name: m1-agency

M1A Insights 02 Header 1024x579 - When to Invest in Your Own Marketing Team and When to Use an Agency

When to Invest in Your Own Marketing Team and When to Use an Agency

In today’s highly competitive and challenging business landscape, effective marketing is essential for success. As a business owner, you may face the decision of whether to invest in building your own marketing team or outsourcing your marketing efforts to an agency. Both options have their advantages and disadvantages, and understanding when to choose one over …

When to Invest in Your Own Marketing Team and When to Use an Agency Read More »

Shop Background 1024x407 - Palli

Palli

CASE STUDY BUILDING A BRAND FROM NAME TO LOGO TO WEBSITE TO LAUNCH PROJECT THE PROJECT SUMMARY Palli Palli Paddle Board Rentals is family-owned operating in Victoria safely getting the community onto the water and into nature since 2015. With the largest fleet of paddle boards in Victoria, they deliver to 20 beautiful waterways on …

Palli Read More »

Responsible use of AI

Responsible AI: Harnessing the Power for a Better Future

Artificial Intelligence (AI) has emerged as a transformative force, revolutionizing various aspects of our lives. From healthcare and finance to transportation and entertainment, AI is making significant strides. However, as AI becomes increasingly sophisticated, it is crucial to emphasize responsible and ethical practices to ensure its benefits are maximized while minimizing potential risks. In this …

Responsible AI: Harnessing the Power for a Better Future Read More »

moto case preview - Moto Watch

Moto Watch

CASE STUDY LAUNCHING THE ICONIC MOTO 360 GLOBALLY PROJECT THE PROJECT SUMMARY The iconic Moto 360 is one of the most known and famous smartwatches. The 1st  generation launched in 2014 and the 2nd generation launched in 2015. Motorola was preparing for the 3rd generation launch in 2019.  They were looking for a full-service agency …

Moto Watch Read More »

scotty bg 1024x373 - Scotty Fishing

Scotty Fishing

CASE STUDY IMPLEMENTING A MARKETING  APPROACH AT SCOTTY PROJECT The Project SUMMARY Scotty is a 70 year old family-owned and operated Vancouver Island business producing industry leading fishing products. They are the market leader in the Pacific Northwest known for innovation, customer service and quality. Scotty performed well during the pandemic with strong sales but …

Scotty Fishing Read More »

cooking school cover - Cooking School

Cooking School

CASE STUDY BUILDING A SUBSCRIPTION MODEL AND GROWING AN AUDIENCE FOR COOKING SCHOOL. PROJECT THE PROJECT SUMMARY Cooking School with the London Chef is a subscription based online cooking school. Chef Dan Hayes and Operations Manager Micayla Hayes are the founders of what was once a physical location in downtown Victoria. The London Chef had …

Cooking School Read More »